Link
popularity has become an important factor in the
ranking algorithms of most search engines. If many
quality web sites link to your site, you'll have a
good position in the search engines.
There are a
number of ways to improve the link popularity of
your web site. Here are the top 10 tips for high
link popularity:
10. Cross-link your
sites
An easy way to improve
your link popularity is to add a link from
your own popular web site to a less popular
site of your own.
However, it's very
important that one site is not only a
duplicate of the other and that both sites
are related to each other.
For example,
internet-inspiration.com
links to the blog at
internet-inspiration.blogspot.com
and vice versa. Both sites are
different but they offer related content.
9. Give
testimonials
Everyone
has some favorite software tools and utilities.
Contact the publishers or developers and explain
why you like their software programs. Some of
them will request a permission to display your
testimonial on their web site, along with a link
to your site.
You can
also contact web sites that don't offer software
programs but interesting articles. Just make
sure that you really stand behind what you say
as it can backfire to you if you recommend bad
products.
8. Awards
for you and other sites
You can
submit your web site to sites who offer awards.
If they reward you their award, then they'll
probably link to your site. Just search Google
for "awards directory your-keyword"
(replace "your-keyword"
with a keyword that is important to your
business).
You can
also offer an award for other web sites. Submit
your awards page to the above-mentioned awards
directories to make it popular. The web sites
who receive your award will link back to your
site.
7.
Participate in newsgroups and discussion forums
When you
post to newsgroups and discussion forums, add a
signature file with a link to your web site.
An easy
way to post messages in newsgroups is to create
a Google account and to post via their web
interface:
http://groups.google.com
To find
good discussion forums, just search Google for
"forums directory your-keyword". For
example, if you want to participate in a
marketing forum, search Google for "forums
directory marketing".
6.
Provide a link directory
Offer a
link directory on your web site which links to
quality web sites with a similar topic. Your
visitors will appreciate such a resource and
you'll provide incentive for other sites to link
to your site.
You can
add a "link to us" page to your web site on
which you promise to add other complementary
sites to your link directory if they link back
to you first.
Some
professional reciprocal links management
software can help you to create and maintain a
link directory (among many other useful things).
They also check if other web sites remove their
link to you.
5. List
your web site in the Yahoo directory
If you
have a business web site, you might want to pay
US$299 yearly to Yahoo to have your web site
listed in the Yahoo directory. The Yahoo
directory is independent from Yahoo's main
search engine:
http://docs.yahoo.com/info/suggest/busexpress.html
If you
have a non-business site, you can submit to
Yahoo without paying:
http://docs.yahoo.com/info/suggest/
4. List your web site in
the Open Directory Project (ODP) directory
If your web site is
listed in the popular directory ODP, then
your web site will have a good base for the
link popularity.
Rumour has it that
Google starts crawling web sites with the
web sites listed in the ODP directory. Best
of all, you can
add your web site to ODP
without paying a fee.
3. List
your web site in regional and industry-specific
directories.
A link
in regional and industry specific directories is
good for your web site because your link will
appear on a related page. Links from related
pages are much better than links from unrelated
pages.
2. Write
articles for your audience
Write
articles about the topics that your web site
visitors are interested in. After a while, other
web sites will link back to your articles.
You can
also send your articles to syndicate web sites.
They'll offer your articles to other web sites.
Just make sure that your article contains a link
to your web site so that other sites who publish
your article will automatically link to you.
1. Get
reciprocal links from complementary sites
Search
the major search engines for your keywords. They
will return many web sites that don't compete
with your site, or which offer complementary
things.
Visit
their site and then write them an email message
to request a link to your site. If you link back
to them first, they'll be more likely to link to
you.
